Your marketing is leaking money. I find it and fix it.
Most local businesses lose more to broken tracking and slow follow-up than to any competitor. I find exactly where your money leaks, hand you the plan to fix it, then build and run the AI that handles your intake, follow-up, and reporting.
You're spending real money on marketing and still can't answer one question
What is $1 of your marketing actually worth on the other side? Most owners can't answer it cleanly — and it's not their fault. Facebook claims one number, Google claims another, your CRM shows a third, and all three are technically "right." The gap between what you spend and what you can prove came back is exactly where the money disappears. In regulated, high-LTV businesses it's worse: the platforms can't legally hand you clean attribution, the tracking has to stay compliant, and most agencies hide it behind a vanity-metric dashboard. So you keep funding a number you can't see.
- You approve ad spend on faith, not on a traced impression-to-revenue number
- Three platforms report three different truths, and none of them tie to deposits
- Your team is buried in manual intake, follow-up, and reporting that AI could absorb
- Your agency sends you impressions and clicks — never payback period or ROAS (return on ad spend) to the P&L
A track record I'll walk you through.
I build it and run it
I design the AI systems and ship them live — the real thing in production, not a slide deck or a referral to a dev shop.
Built for regulated money
Healthcare, legal, med spa, multi-location — high-value work where the tracking has to stay clean and every lead is worth real money.
Revenue that actually showed up
Fifteen years in, the only number I care about is the revenue that reached your bank — traced impression-to-deposit, not estimated.
I stay on and improve it
I don't launch and leave. I operate the system, watch the numbers, and make it better every month — and I own the outcome.
a $99 prepaid clinic offer I built collected $10,494 in actual revenue
one HVAC client grew revenue +432% on 27% less ad spend
a $100K+ campaign drove 8,700+ patient visits at 30% lower cost per lead. Tracked programs turned ~$1K into ~$80K in tracked sales. One client scaled past $250K+ MRR.
I label every figure honestly — cash-verified vs. modeled — even when the honest version is smaller. The candor is the product.
AI systems that run the business, not just the marketing.
Real production systems I've built and run across industries — including my own ventures. Each one takes a real problem off an owner's plate; described here without client names.
An agency that runs itself
An AI system that runs an entire marketing operation end to end — finding and answering every lead, managing the ad campaigns, and producing client reporting on its own.
An operating system for real estate
A full operating system for a real-estate company — an intelligence layer that surfaces and ranks the best leads, custom client portals, and intake that answers every new lead in seconds.
An on-ramp to property ownership
A platform that gives everyday people the training, live deal flow, a community, and the funding access to actually buy off-market property.
A strategy that trades itself
An automated platform that runs a disciplined, rules-based strategy on its own — with a track record you can check and a risk-free, game-like simulator to learn on.
Start free. Go deeper when you're ready.
The Local Lead Gen Playbook
My newsletter and public teardowns. See exactly how I think about lead gen, tracking, and where local marketing leaks money — before you spend a dollar with me.
AI & Growth Consulting
I find exactly where your marketing leaks money and hand you the plan to fix it. The Owner's Math diagnostic is your first step in — and it leads straight into building the system that runs it.
- The Owner's Math map — impression to lead to revenue, every leak marked
- The attribution gap report — what you're not measuring, and why your numbers lie
- The 3 highest-ROI moves — prioritized, each with a dollar value
- A 90-day roadmap — the do-it-yourself path and the I-build-it path on every item
Done-For-You AI Growth Systems
I build the AI system that runs your intake, follow-up, and reporting. You fund the build, then lease it from me once it's stable — so I keep operating and improving it, and it keeps pace with your business.
Book a build call →A clear path from leak to system.
- Start with the free Playbook and see how I think about your money.
- Run the Owner's Math diagnostic — we find exactly where your marketing leaks.
- Get the plan: what to fix, what to cut, what to double down on.
- I build and run the AI system that makes the fix permanent, and keep improving it.
What clients say
"In an industry where many are focused on squeezing every dollar out of you, Eddie operates differently. I reached out to hire him — instead of selling me something, he told me I'd be better off doing it myself at that stage, and gave me a clear, actionable plan on exactly how. Honest, skilled, and truly invested in your success."
"One of the most dependable and strategic marketers I've worked with. He builds smart marketing systems and actually delivers results — not hype. Treats his clients' businesses like his own."
"I have worked with Eddie for over 12 years. He has helped many of my marketing and advertising partners and has significantly increased their new customers and clients."
"You will know what your money is going towards on top of seeing results. A truly full-funnel marketing system that all companies need."
"He's played a meaningful role in helping me grow my practice. When challenges come up, he doesn't make excuses — he looks for better systems, better strategies, and better execution."
Eddie J. Smith
I'm Eddie J. Smith. I started my first business in 2011 and have spent about fifteen years getting local marketing to actually pay — for healthcare, legal, med spa, and multi-location businesses where the numbers have to hold up. I'm a hands-on AI engineer: I design the systems, ship them live, and stay on to run them. I lead the team that keeps them running, and I own the outcome. I hold an MBA and have carried real financial responsibility, so I treat your budget like the real money it is. I don't oversell — the candor is the product.